Biltong Life after Lockdown (Maybe)
Life after lockdown…
As restrictions start to be lifted across the country we have just this week started to book in some events to attend over the summer and even a few in the lead up to Christmas, (even though it doesn’t seem two minutes since the tree came down!).
It has started a bit of a debate here in the office regarding events versus online shopping. Over lockdown we have certainly seen an increase in our online sales, this was to be expected to a certain degree, for our lovely returning market customers this was the only way they could get their Biltong fix. The debate is, have people almost got into the habit of shopping online and therefore won’t bother attending events, OR will people be so happy to get out and about that events will be even bigger than previous years?
Studies show that it takes around 90 days to form a habit, lockdown has lasted, in the most part, for over 365 days, therefore, habits regarding online shopping will now be in place and lets face it, online shopping is so easy; click on your favourite’s, repeat your previous order, pay using your saved card details and as if by magic your Biltong appears on the doorstep within a day or two. However, I vaguely remember what it felt like to just wander through a market, chatting to stall holders and browsing some really unique and one of products, never mind the food on offer. I’m sure I still wont have the willpower to walk past a Powells Pie or Signature scones stall without stopping for my market treat, even after over 90 days that habit won’t have been formed!
It’s certainly true that sunshine always makes you feel better and makes you want to get out and about more, so with this in mind and with everything crossed that no more variants appear amongst us and the R rate stays below one that we have taken the plunge and paid our deposits. Starting in April we are hoping to attend Trentham Gardens on the 17th and West Didsbury on the 25th, both of them organised and run by the lovely ladies at The Makers Market.
So far in May we are booked to attend Sandbach Makers Market on the 8th and Malton Food Festival over the May Bank Holiday weekend 29th - 31st.
If you are one of those people who can’t wait to get out then please keep an eye on our website and face book page to see where we will be throughout the summer, especially as our first show after all restrictions should be removed is the Royal Cheshire Show 22nd - 23rd of June. We usually have some beautiful sunshine and it is a fabulous day out in the fresh air.
If you have gained that new habit of online shopping and prefer to enjoy the sunshine in your own back yard then please feel free to keep visiting the website, our Biltong tastes just as good when delivered by the DPD man as it does collected from our stall. Plus if you need a top up right now just CLICK HERE to order your fix now.
In the meantime we would like to Thank You all for keeping us busy throughout lockdown, as a small business we appreciate every last one of you. We can’t wait to get out and about again and are really looking forward to seeing you very soon.